ABC News 2013 Hawaii Black Friday, holiday shopping hours Hawaii News Now As the holiday shopping season kicks off, many stores have announced an even earlier launch to the annual Black Friday sales, in fact many will open earlier on Thanksgiving…
It seems the holiday shopping season arrives earlier each year. I’ve even seen “Christmas in July” promotions. Isn’t this a bit extreme? I suppose all of this hype is a clever marketing ploy to get merchandise off the shelves. When I was working in the commercial broadcast business, such events were needed to boost 4th quarter earnings and lead our station into the lucrative post-Thanksgiving season. I read somewhere that more than 60 percent of a business’s profits are generated by “Black Thursday” shopping promotions. I once covered such an event at the Hilo WalMart store. Would you believe the parking lot was 3/4 full at 3 a.m.? What a zoo! Aloha, Russ.
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